The Financial Times has called for better capitalism in The New Agenda, the newspaper's first major brand campaign since 2008.

To mark the occasion, The Financial Times scrapped its paywall for September 18, while also distributing its print edition wrapped in its new campaign cover.

Headlined as Capitalism: Time for a Reset the discussion will concentrate on the pursuit of profit and how to promote a broader sense of corporate purpose. The Financial Times aims to challenge leaders in the boardroom and beyond to safeguard the future of free enterprise and wealth creation by pursuing profit with purpose.

The New Agenda campaign will also be manifested in branded events, field marketing, through partnerships and sponsorships, and other communications.

To introduce the new concept, editor Lionel Barber said: "The liberal capitalist model has delivered peace, prosperity and technological progress for the past 50 years, dramatically reducing poverty and raising living standards throughout the world." "But, in the decade since the global financial crisis, the model has come under strain, particularly the focus on maximizing profits and shareholder value. These principles of good business are necessary but not sufficient. It's time for a reset," he continued.

The campaign is entirely content-driven. Through a series of incentives and articles, audiences will be encouraged to consider the implications of great economic and societal change, including the ethics of investing, the potential risks of high technologies, and the future of the corporation itself.

Finola McDonnell, FT's chief communications and marketing officer, said: "Our readers want a guide to the risks and opportunities that disruption brings. But they also want to be challenged: The FT has the authority and credibility to ask fundamental questions of business and, with this campaign, we are highlighting the choices that will determine the future of the economic order, reflecting what we do every day through our unrivalled journalism."

To Read A Sample Of The New Agenda Content Click Here

Take tours around the local vineyards and their wineries, go wine tasting, and discover local grape varieties you probably never knew existed. The combination of modern winemaking techniques and longstanding traditions adds to the charm. There's no way you're going home without a bottle or three, to delight your friends and relive the experience.

Top Wineries In The Halkidiki Region

Here are some of our favorite wineries in the Halkidiki region. To keep things simple we've noted their distance from Thessaloniki.

Tsantali Winery

Location: Agios Pavlos (40km, 40mins from Thessaloniki)
Why Visit: Because of the panoramic vineyard and underground cellar housing more than 2,000 barrels.

Domaine Porto Carras

Location: Neos Marmaras (125km, 2.15hrs from Thessaloniki)
Why Visit: Because it is the largest organic vineyard in Greece.

Claudia Papayianni Estate

Location: Arnea (75km, 1.15hrs from Thessaloniki)
Why Visit: Because of the carefully selected indigenous and international varieties, and modern winemaking techniques.

Livadiotis Estate

Location: Marathousa (75km, 1.1hrs from Thessaloniki)
Why Visit: The estate's organic cultivation alongside and modern equipment produces high-quality wines.

Tsantali Mt Athos Vineyard

Location: Metohi Chromitsas (140km, 2.20hrs from Thessaloniki)
Why Visit: Because of the traditional Mt Athos winemaking traditions and the sloping hillside view of the sea.

Mylopotamos Winery

Location: Mt Athos (120km, 2hrs from Thessaloniki)
Why Visit: Mylopotamos is the most significant dependency of the Holy Monastery of Megisti Lavra. According to legend, it was St Athanasios who first planted vines in the area.

When To Visit

Vineyards in Halkidiki are open all year round, but you will get the most out of your visit if you go during autumn or spring. Some wineries open to the public upon request, so be sure to call beforehand. In the autumn, the wineries are in full production mode, with staff tending the vines and the grape harvest in progress. You might even be lucky enough to witness grape treading and bottling. In April and May, the vines are bursting with life, and maybe you'll be able to spot the first grapes of the year.

To read this article in full, please visit: Discover Greece

Click Here To Discover Athens Vineyards Worth Visiting