Gucci Social Media Campaign Slammed For 'Artistic Vandalism' Of Parthenon Sculptures

The Club for UNESCO of Piraeus & Islands has slammed Gucci’s Instagram project #Guccigram for “humiliating” the Parthenon sculptures. #Guccigram is a social media campaign of Gucci which invites artists to reimagine works of art by marrying them with the luxury label’s new Gucci Blooms and Gucci Caleido prints.

The artists participating in the project were given total creative freedom and turned their hand to iconic paintings — such as American Gothic and The Kiss — and historical monuments — such as the Parthenon Marbles, embellishing them with Gucci fabrics and accessories.

According to the Club for UNESCO of Piraeus & Islands, Gucci’s project is humiliating symbols that for centuries inspired the world’s greatest minds and artists.

"Attending the childbirth of the goddess Athens, Dionysus, wearin colorful shorts, holding a lady's bag and having a flower on his ear, enjoys himself taking selfie photos with his mobile.  Cecrops, dressedl ie hippies, Ilissos wearing women's accessories and next Kalliroi with her iPhone, are watching the dispute between Poseidon and Athens for the Athens city...The 'gucci party' of the ancient Greek gods is held in the Western and Eastern Parthenon Pediments, challenging every notion of respect to the one of the most memorable sights of the UNESCO World Herritage", the Club said in an announcement.

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