Blogtrotters 2017 Will Showcase Greece As Sustainable Travel Destination
- by XpatAthens
- Tuesday, 07 February 2017
Marketing Greece’s digital platform Blogtrotters, whose concept this year is ‘Travel in Balance’, has dedicated 2017 to the promotion of sustainable tourism development, with the aim of highlighting real-life examples.
This year, the Blogtrotters will tell stories of successful sustainable tourism practices in Greece, in support of the United Nations World Tourism Organisation’s (UNWTO) designation of 2017 as the International Year of Sustainable Tourism for Development.
The digital influencers will communicate their stories through blog posts, vlogs and social media posts across the web. The impact of the influencers’ content on their followers will be measured via a unique digital Sustainability Footprint that comprises the storytelling, resultant coverage and sharing of the content among the general public.
To read this article in full, please visit: Greek Travel Pages