Greek Microbrewries Gaining Popularity Locally And Internationally

While wine will always be popular in Greece, recent market trends suggests specialty beer from Greek microbreweries is making its presence known and more and more people are opting for a beer. Ekathimerini reports how Greek microbreweries and beer have gained popularity locally and abroad.

Greece’s microbrewing industry has grown markedly in recent years. In 2009 there were six microbrewers in the country. Now that number has risen to 35. Despite this increase, Greece is still considered an underdeveloped market in terms of microbreweries, with plenty of room for growth. According to the Hellenic Association of Brewers, there are now 1,000 microbreweries in Italy, 300 in Belgium, 500 in the Netherlands and more than 2,000 in the UK.

“There has been an increase in beers from Greek microbreweries due to higher demand from consumers. As a result, more Greek ales can be found on the market these days,” says Sofoklis Panagiotou, vice president of the Hellenic Association of Brewers. “There’s higher demand for flavors from Greece from foreign tourists while Greek consumers are always on the lookout for better beer made in the country and want to help small domestic producers,” he adds.

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