New Collaboration Between Athens' The Art Foundation & It's all, oh so souvenir to me!

This summer the design platform It's all, oh so souvenir to me! and the cultural space T.A.F / The Art Foundation are joining in a multi-faceted project that finds a roof at Normanou street in Monastiraki. The new partnership begins with Oh!@TAF, the shop that was created on the premises of T.A.F to host the exciting collection of Greek design by It's all, oh so souvenir to me!

Just this month, T.A.F and oh so souvenir to me! had their first launch party that was an exhibition held for the fifth consecutive year. They presented 50 new proposals, enriching the already existing collection of It's all, oh so souvenir to me! which counts over 80 collaborations and hundreds of souvenir objects.

The idea behind ​​It's all, oh so souvenir to me! was born in the summer of 2013. Since then, four major exhibitions have been organized - Athens (July 2013, June 2014), Nisyros (September 2014), Benaki Museum (March 2015) and Thessaloniki (June 2016) - which gathered the proposals of more than 80 Greek designers on the redefinition and redesign of an extremely controversial object, the souvenir. What does it mean, what is proposed, how it is manufactured, how can it differ from what is offered by the tourist market?

What has emerged is a line of articles with Greece as a reference, that have a variety of functional qualities. The collection draws on the souvenir taking inspiration from different social, political and cultural themes, while displaying modern Greek identity by escaping the trivial patterns of the category, combining usability and innovation, inventiveness and humour.

On the design platform the creators come from the whole range of design. Architects, product designers, fashion and accessories designers, photographers, visual artists, ceramists, graphic designers, are constantly enriching it with the addition of new objects and new collaborations, always focusing on supporting and promoting Greek creation and creativity.

This summer, the Greek souvenir sails from Monastiraki to travel all over the world.

 

Opening hours: Sunday - Tuesday: 11.00 - 21.00 / Thursday - Saturday: 11.00 - 23.00
Address: Normanou 5, Monastiraki 105 55 Athens
Contact: shop@ohsosouvenir.com

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