Greek Beer Sales Show Significant Increase

  • by XpatAthens
  • Thursday, 19 February 2015
Greek Beer Sales Show Significant Increase

While consumption has not yet returned to normal levels, this summer, Greek beer was the undisputed champion. Greek beer sales showed a significant increase in consumption by Greeks, as well as tourists. According to Greek news, market experts estimate that during 2014, beer sales will increase from 2% to 5% and that despite the disappointing news of bad weather during summer 2014, beer sales will make a dramatic rebound.

The production of several types of beer, the active operation of small breweries, as well as advertising, helped keep customers interested in the product.

Small breweries made a small revolution in Greece over the last five years. Despite competing against multinational companies such as Heineken and Carlsberg, new small breweries have started operating across Greece, producing quality products and implementing innovative ideas.

To read more, please visit greekreporter.com

By Ioanna Zikakou