Greece to Launch ‘Rhodes, What You Love is Here’ Campaign

As part of efforts to restore Rhodes’ reputation and encourage tourism to the island after the devastating fires last month, the Greek Tourism Ministry and the South Aegean Region announced that they had teamed up with advertising company Ogilvy for the launch of an international marketing campaign dubbed “Rhodes, What You Love is Here”.

The campaign was announced after a meeting on Wednesday between Tourism Minister Olga Kefalogianni, South Aegean Regional Governor Giorgos Hatzimarkos,  Greek National Tourist Organization (GNTO) Secretary General Dimitris Fragakis, and Ogilvy executives.

The news comes a day after Greek Prime Minister Kyriakos Mitsotakis announced on UK television free weeklong holidays for those who were affected by the destructive fires in July.

“For all those whose holiday was cut short as a result of wildfires, the Greek government in cooperation with local authorities will offer one week of free holidays on Rhodes, next spring, next fall, so that we make sure they come back to the island and enjoy its natural beauty,” Mitsotakis said.

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